'Fifty Shades' has certainly been a huge success at the box office, already grossing $265m worldwide, but it hasn't quite shaken off the image of being mild titillation for middle-aged women.

While interviewing people on their way to see it, Denmark's TV2 Nord found one man who wasn't too keen on being filmed.

Noticing the camera ahead, he walks back to the corridor, eventually building the courage to walk past it - all guaranteeing him a good ribbing at the office.