TV3 and 3e will broadcast exclusive Irish terrestrial coverage of horse racing events from 2017 after signing a new four-year partnership with Racecourse Media Group (RMG).
The deal will see Cheltenham, Aintree and Royal Ascot all move from state broadcaster RTE from New Year's Day.
"TV3 is delighted to be working with this fantastic racing portfolio," said Niall Cogley, TV3 Group Director of Broadcasting.
"Cheltenham and Aintree are hugely important milestones in the Irish sporting calendar every year. To be able to offer 50 exclusive Irish terrestrial days on TV3 and 3e is great news for our viewers."
Richard FitzGerald, CEO of RMG, said: "We are delighted that the UK’s best race meetings will receive such a prominent shop window in Ireland via TV3 and 3e. It means viewers will be extremely well served in Ireland."
Other highlights included in the deal are the QIPCO Guineas Festival at Newmarket, Al Shaqab Lockinge Day at Newbury and the Qatar Goodwood Festival.
