Listen to the full interview via the Off The Ball Football Show podcast.

Foreign owners in the Premier League are much-maligned.

But can you blame fans for feeling miffed when some like Cardiff's Vincent Tan and Hull City's Assem Allam are tinkering with the very identities of the club's which they have bought?

Cardiff have done away with their traditional blue kit in favour of red, seemingly in a bid to gain popularity in Asia.

Meanwhile, Hull City's owner has faced staunch opposition from fans against his plan to change the club's name to Hull City Tigers.

To discuss the thorny issue, we were joined by The Guardian's David Conn who thinks Allam and Tan are a flash in the pan.

"I know you can't call two guys a one-off but I just wonder if we've got two one-offs here. I think it's really important not to give too much credibility to what Vincent Tan and Assem Allam are doing, to set it up as a battle between fans wedded to tradition and owners who have a got a proper marketing plan of which changing the name and colour is an important thing," argued Conn who believes that fans have a better grasp of what makes a club's brand.

"When you look at what Vincent Tan has done at Cardiff, he has changed the colours on a whim. It's not like there was proper global marketing research done. I did an interview with Assem Allam about two weeks ago and he told me that he has done research into this idea that Hull Tigers will give some marketing advantage that Hull City doesn't. The discussion is more about the whim of an owner."

Yet the Premier League's Fit and Proper Person Test was supposed to protect clubs from owners who could do damage to a club.

"The fit and proper person test got a bit narrowed, I think," said Conn. "You've got to remember that it started in 2004. Hull City was the first club that got me converted to the view that football needed to vet who was allowed to take over clubs. The football authorities used to laugh at the idea of a test. In the end, they acknowledged it. But then it became very specific and tailored to stopping the small-time fraudster. What you need is a much broader philosophy of what a football club is, what type of owners we want and how we want them to behave."

Listen to the full interview via The Off The Ball Football Show podcast.