Former Ireland and Lions captain Brian O'Driscoll has helped launch Coca Cola's official sponsorship of next year's Rugby World Cup.

The Off The Ball guest presenter is a 2015 World Cup ambassador for Coca Cola and launched the partnership with a surprise session at The Petchey Academy in Hackney, London, giving teen rugby players from local amateur club, the Hackney Bulls, and schools across East London the chance learn some new rugby skills.

Speaking at the event, Brian said: "I'm really excited to be working with Coca-Cola for Rugby World Cup 2015 and see this as an opportunity to bring the game to a wider audience. As a former professional sportsman, I’m a passionate believer in the importance of leading an active, healthy lifestyle and understanding the benefits of physical activity. Today’s surprise session was a great way to kick start the partnership between Coca-Cola and Rugby World Cup."

“East London is not an area of the country that is synonymous with rugby. But Rugby World Cup 2015 is going to bring a whole new audience to our game and I’m excited to be to be working with Coca-Cola to show fans new and old just how enjoyable and exciting the sport can be," he said.