David Meade has used his background in international business and personal interest in popular psychology to create a unique combination to inspire audiences around the world to critically think about the challenges around them.

One of his main areas of interest is the power of persuasion and he joins Anton to discuss the 3 main principles.

Science week is taking place from 13th to 20th November with events running right across the country both in-person events and online. For more see SFI.ie