Irish Actress Nicola Coughlan made headlines this week by debuting a new red hair style at Wimbledon.
The Derry Girls and Bridgerton star is just the latest in a growing number of celebrities ditching their own colour in favour of the trending hue.
But are natural redheads benefiting from this surge in approval or is growing up ginger as tough as ever?
Newstalk's Sarah Madden reports.
