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Why do brands decide to leave celebrities?

Following the conclusion of the Nikita Hand case, many brands including Tesco and Musgraves are s...

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18.42 26 Nov 2024


Why do brands decide to leave celebrities?


Listen to this episode


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18.42 26 Nov 2024


Following the conclusion of the Nikita Hand case, many brands including Tesco and Musgraves are starting to distance themselves from Conor McGregor. But, why do brands sever links with celebrities?

Joining Kieran to discuss the intricacies around it, and some of the biggest examples is Trevor Twamley, the CEO and Co-Founder of Sport Endorse.


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