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The lure of the middle aisle

Most grocery shopping trips are the same, bring list, find items, head to check out.  But not whe...

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16.05 19 Jun 2026


The lure of the middle aisle


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16.05 19 Jun 2026


Most grocery shopping trips are the same, bring list, find items, head to check out. 

But not when you take your business to a certain German retailer. 

The Lidl middle aisle has been delighting Irish customers with leaf blowers, scuba suits and electric chainsaws for more than 20 years.  

But is it a force for good or bad?

Newstalk reporter Sarah Madden reports.


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The Hard Shoulder

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