Advertisement

Has protein become its own brand?

Walking around any supermarket today, it's hard not to notice the buzz words aimed at enticing us...

Share this article

15.35 7 Sep 2026


Has protein become its own brand?


Listen to this episode


Share this article

15.35 7 Sep 2026


Walking around any supermarket today, it's hard not to notice the buzz words aimed at enticing us to buy, but has protein infiltrated that market now too?

From oats to milk and now even protein water, has it become to current generations, what fat free was to those who lived through the 90s?

Joining Ciara to discuss this is Shelly Gray, Today FM Presenter and Registered Dietitian.


Read more about

The Hard Shoulder

Related Episodes

A call for a basic income for...

00:04:54

A call for a basic income for local food farmers

Newstalk Breakfast

00:04:54


An update on the weather warni...

00:03:47

An update on the weather warning across the country

Newstalk Breakfast

00:03:47


Breakfast Briefing Newspaper R...

00:07:24

Breakfast Briefing Newspaper Review 23rd October 2026

Breakfast Briefing

00:07:24


Graham Fox Head of Distributio...

00:07:46

Graham Fox Head of Distribution with Amundi

Breakfast Business With Joe Lynam

00:07:46