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Has protein become its own brand?

Walking around any supermarket today, it's hard not to notice the buzz words aimed at enticing us...

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15.35 7 Sep 2026


Has protein become its own brand?


Listen to this episode


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15.35 7 Sep 2026


Walking around any supermarket today, it's hard not to notice the buzz words aimed at enticing us to buy, but has protein infiltrated that market now too?

From oats to milk and now even protein water, has it become to current generations, what fat free was to those who lived through the 90s?

Joining Ciara to discuss this is Shelly Gray, Today FM Presenter and Registered Dietitian.


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The Hard Shoulder

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