Male fertility experts around the world are reporting an increase in the number of men requesting semen analysis and expressing concerns about their future fertility, leading to an industry of influencers and products emerging in response capitalising on this anxiety. Videos online are circulating with influencers saying they are using ice or red light therapy on their testicles. Why? To 'spermaxx'…

Joining Ciara with the correct advice is Helena Tubridy, Fertility Coach and author of ‘Still Trying to Conceive’.