Ever wonder why Rafael Nadal bounces the ball a million times before serving? Or why Beyoncé has pre-show routines that rival ancient ceremonies? Michael Norton, Behavioural Scientist and Professor of Business Administration at Harvard Business School joins Seán to reveal how these quirky rituals can transform our everyday actions into magical moments.
Why do we perform rituals?
Ever wonder why Rafael Nadal bounces the ball a million times before serving? Or why Beyoncé has...
14.07 27 Jun 2024
