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Do fashion trends tend to return?

Fashion might feel fast and unpredictable, but research suggests it actually runs on a cycle. A s...

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15.59 18 Mar 2026


Do fashion trends tend to return?


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15.59 18 Mar 2026


Fashion might feel fast and unpredictable, but research suggests it actually runs on a cycle. A study highlighted by Rhys Blakely in The Times supports the idea that trends tend to come back roughly every 20 years.

By analysing over a century of clothing data, researchers found styles like hemlines rise and fall in a kind of rhythm, meaning what’s out today could easily be back in fashion tomorrow. Even in today’s fast-moving, social media-driven world, the takeaway is simple: don’t throw it out just yet.

Joining Seán to discuss is Cathy O’Connor, Fashion Stylist.


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Moncrieff

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