Heineken made headlines earlier this year for increasing the cost of their beer to keep up with inflation. And though consumers gawped at the almost 14% price hike, volumes drunk in Europe have only fallen by 1% so far. So, is beer the one expense Irish people are unwilling to forgo on? Newstalk's Sarah Madden reports.
Beer today, gone tomorrow?
Heineken made headlines earlier this year for increasing the cost of their beer to keep up with inflation. And though consumers gawped at the almost 14% price hike, volumes drunk in Europe have only fallen by 1% so far. So, is beer the one expense Irish people are unwilling to forgo on? Newstalk's Sarah Madden reports.
11.15 9 May 2023
