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Why do some counties struggle with domestic tourism?

With summer approaching, many Irish people are planning their holidays. But, instead of exploring...

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12.40 2 May 2025


Why do some counties struggle with domestic tourism?


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12.40 2 May 2025


With summer approaching, many Irish people are planning their holidays. But, instead of exploring the likes of Leitrim, Westmeath or Monaghan, it seems more and more are booking flights to Thailand, Bali, or Vietnam.

New data which shows that a quarter of the Irish population have explored Asia, but 82% have never visited Leitrim, and 76% have never visited Westmeath.

Why aren't Irish people touring their own back garden? And why do counties like Leitrim still struggle to attract domestic tourists? Have we fallen out of love with Ireland as a holiday destination?

Andrea is joined by Founder of the Viking Splash Tours ‘Viking Mike’ McDonnell, Travel Journalist Joan Scales and listeners to discuss.


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