Tourism Ireland has been marketing Ireland around the world as the ‘Home of Halloween’, and it seems like it’s been a pretty big success: it's generated €50 million!

So, was it the right move?

Joining Andrea to discuss is Tom Lawlor, Co-Director of Dublin City Council’s Bram Stoker Festival, Head of Culture for Derry City and Strabane District Council, Aeidin McCarter and Historian and Journalist Rob Buachanan.