Business success my have a lot to do with the language you use!

That's according to Chris West author of Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using. In the book  international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one.

Bobby chatted with Chris on the show this morning on all things language and tone.

Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.

Download, listen and subscribe on the Newstalk App.

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.