The World Federation of Advertising connects the world's biggest brand owners in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network that offers a unique source of leadership, expertise, and inspiration.

Every year there is a dedicated conference for all of the National Association Councils (NAC’s) around the world and this year Stephan Loerke, CEO of the World Federation of Advertisers is leading the conference right here in Dublin.

He joins Emmet Oliver to discuss.