It’s an industry that every one of us will encounter at some point in our lives, but one that we don’t often talk about from a business perspective.  

Funeral directors provide an essential service, but behind the scenes they are also running complex businesses facing changing customer expectations, rising costs and evolving traditions.  

For today’s Industry Review, Bobby's looking at the business of being a funeral director - the challenges, the opportunities and how the sector is adapting in modern Ireland.  

Joining is:  

Niall Mulligan of Heffernan Funeral Directors in Trim, Former IAFD President  

Gus Nichols, Director of Fanagans and 30 year veteran of the business, Former IAFD President  

And Jane Clarke, Public Relations Officer for the Irish Association of Funeral Directors and General Manager of Lakeside Memorial Park Cemetery in Portmarnock