Advertisement

'Brilliant Selling' & The Changing Craft of the Salesperson

There are plenty of candidates for the “toughest job” in business but sales has to be up there. It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’...

Share this article

13.20 2 Jul 2022


'Brilliant Selling' & The Changing Craft of the Salesperson



Share this article

13.20 2 Jul 2022


There are plenty of candidates for the “toughest job” in business but sales has to be up there.

It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’ - first published in 2009 and now in its 3d edition - might be just the people to help you with that.

They joined Bobby to discuss.


Related Episodes

Worrying quantity of injuries...

00:28:45

Worrying quantity of injuries in GAA, Football league finals | Maurice Brosnan

OTB GAA

00:28:45


WHO YOU GOT? City and Arsenal...

00:46:34

WHO YOU GOT? City and Arsenal meet in top of the table clash!

OTB Football

00:46:34


US Election: Robert F. Kennedy...

00:11:05

US Election: Robert F. Kennedy Jr's 'candidacy has skyrocketed'

The Hard Shoulder Highlights

00:11:05


The Thursday Interview: Mary B...

00:13:51

The Thursday Interview: Mary Byrne

The Thursday Interview On The Hard Shoulder

00:13:51