Advertisement

'Brilliant Selling' & The Changing Craft of the Salesperson

There are plenty of candidates for the “toughest job” in business but sales has to be up there. It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’...

Share this article

13.20 2 Jul 2022


'Brilliant Selling' & The Changing Craft of the Salesperson



Share this article

13.20 2 Jul 2022


There are plenty of candidates for the “toughest job” in business but sales has to be up there.

It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’ - first published in 2009 and now in its 3d edition - might be just the people to help you with that.

They joined Bobby to discuss.


Related Episodes

Winners and Sinners

00:27:11

Winners and Sinners

The Hard Shoulder Highlights

00:27:11


Sport with Eoin Sheahan

00:10:51

Sport with Eoin Sheahan

The Hard Shoulder Highlights

00:10:51


You Are What You Eat: Summer-s...

00:18:46

You Are What You Eat: Summer-suited recipes!

The Hard Shoulder Highlights

00:18:46


Live Aid turns 40! Looking bac...

00:12:32

Live Aid turns 40! Looking back

The Hard Shoulder Highlights

00:12:32