There are plenty of candidates for the “toughest job” in business but sales has to be up there.
It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’ - first published in 2009 and now in its 3d edition - might be just the people to help you with that.
They joined Bobby to discuss.
