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'Brilliant Selling' & The Changing Craft of the Salesperson

There are plenty of candidates for the “toughest job” in business but sales has to be up there. It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’...

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13.20 2 Jul 2022


'Brilliant Selling' & The Changing Craft of the Salesperson



Share this article

13.20 2 Jul 2022


There are plenty of candidates for the “toughest job” in business but sales has to be up there.

It’s a thankless job and can be tough to stay positive if things aren’t going your way but Jeremy Cassell and Tom Bord the co-authors of ‘Brilliant Selling’ - first published in 2009 and now in its 3d edition - might be just the people to help you with that.

They joined Bobby to discuss.


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