The Super Bowl halftime show has evolved from being a showcase for local marching bands into one of the biggest spectacles in entertainment calendar.  Last year’s show with Kendrick Lamar had over 133 million viewers. 

But the music isn’t the only half time spectacle. The ads have become their own phenomenon.  All to chat about with Trevor Twamley, CEO of Sports Endorse AND Padraig Wilson McCarthy, Content Creator and also Padraig Wilson McCarthy a Content Creator.