In this episode, Joe was joined by Steve Thomas, General Counsel with Kelkoo, to discuss the upcoming ruling from the European Court of Justice on Google's appeal over alleged anti-competitive practices in the price comparison market. The EU accused Google of favouring its own comparison-shopping service in search results, sidelining competitors like Kelkoo. With a potential €2.4 billion fine at stake and the possibility of a company breakup, this case could have profound implications for the tech giant and the broader market.