Advertisement

What is the psychology that makes some adverts work?

Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights. He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure...

Share this article

07.27 18 May 2022


What is the psychology that makes some adverts work?



Share this article

07.27 18 May 2022


Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights.  He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure effectiveness using subconscious measures. Seán spoke to Joe on the show this morning to discuss what is the psychology that makes some adverts work?

Listen and subscribe to Breakfast Business on Apple Podcasts, Google Podcasts and Spotify.

    

Download, listen and subscribe on the Newstalk App.

  

You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.


Read more about

#newstalkfm Advertising Adverts Breakfast Business Breakfast Business With Joe Lynam Joe Lynam Psychology That Makes Some Adverts Work?

Related Episodes

Roll With It – the Oasis comeb...

00:21:40

Roll With It – the Oasis comeback starts today!

Newstalk Daily

00:21:40


What to Watch

00:15:27

What to Watch

The Hard Shoulder Highlights

00:15:27


French Air Traffic Control Str...

00:10:05

French Air Traffic Control Strikes

The Hard Shoulder Highlights

00:10:05


Are Cancer Patients Penalised...

00:09:20

Are Cancer Patients Penalised by Insurers?

The Hard Shoulder Highlights

00:09:20