Whether it’s Roy Keane or James Lowe or newer stars such Troy Parrott or Erin King, sports stars are increasingly marketable entities.  Sport Endorse is an Irish founded platform that brings together athletes with companies that wish to sponsor them. Only this week it launched its business in the US with a presence in South Africa as well as the UK making it a global player.     

Joining Joe in studio was Trevor Twamley, Founder and Ceo of ‘Sport Endorse’ .