Advertising is the backbone of the world of radio, television and online. Without it, most of the stuff that we enjoy for free wouldn’t be possible without some sort of subscription. But does advertising work in the way hoped for by companies?

There’s a new major survey underway called the Good Life 2030 Ireland. The survey seems to suggest that 77% of people expect advertising to improve lifestyles but 45% think that we’d all be better off without it. 

To take a look at the findings with Joe was Laura Costello from Think House who is carrying out the survey.