The Irish entertainment and media sector includes internet advertising, gaming, video on demand as well as cinema attendance and going to live concerts.  According to PwC's outlook for the sector, it’s set to grow by 3.3% on average every year bringing the value of media and entertainment up to €7.5bn by 2029 but that lags global growth in the sector. 

Joining Joe was Naomi Ryan, from PwC is the author of the Irish Entertainment and Media Outlook.