Fake adverts, bogus claims, and even fraud On or Offline all come under the microscope of the Advertising Standards Authority of Ireland.

But there are so many adverts out there that the ASAI don't have enough human eyeballs to monitor them. Now they’re using AI and software to scour the web for breaches.

To explain how and why they are doing it this way, Joe spoke to Orla Twomey - the Chief Executive of the Advertising Standards Authority of Ireland.