Advertisement

The Future of EVs: Challenges and Opportunities

Joe was joined by Zoë Bradley, Head of Marketing and Corporate Affairs at Toyota, to discuss the...

Share this article

05.35 25 Jul 2024


The Future of EVs: Challenges and Opportunities



Share this article

05.35 25 Jul 2024


Joe was joined by Zoë Bradley, Head of Marketing and Corporate Affairs at Toyota, to discuss the current trends and challenges facing electric vehicle (EV) sales. While the shift towards EVs is inevitable in the long run, recent sales have declined due to concerns about recharging infrastructure, especially for long journeys. Despite these challenges, younger drivers remain optimistic about EVs, as shown by a recent Toyota survey. With the ban on traditional engines looming in 11 years, the conversation explored what needs to be done to support the transition to electric vehicles.


Read more about

Breakfast Business

Related Episodes

First Up 8th September 2026

00:06:37

First Up 8th September 2026

First Up – A GoLoud Original By Newstalk

00:06:37


Is managing hybrid working the...

00:11:31

Is managing hybrid working the new challenge?

Breakfast Business With Joe Lynam

00:11:31


Tuesday's business headli...

00:02:00

Tuesday's business headlines

Breakfast Business With Joe Lynam

00:02:00


Extra: Decoding Birdsong

00:14:36

Extra: Decoding Birdsong

Futureproof With Jonathan McCrea

00:14:36