Last October, Facebook became Meta - and since then different global brands have unveiled their vision for the Metaverse, which is a more immersive virtual reality experience, where users can engage in conversations, shop, or enjoy gigs and other live events. Leinster Rugby and their innovation partner Bearing Point showcased their first venture into this new realm yesterday. This included a tour of a virtual Aviva Stadium.
Newstalk’s Technology Correspondent, Jess Kelly was there and met with Kevin Quinn, Head of Commercial Marketing at Leinster Rugby who explained why the club is entering the Metaverse.
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