Alcohol demand is falling demonstrably in Ireland and around the West. It’s especially falling out of favour among young people. And yet selling booze - notably whiskey in this country - is an important part of the Irish economy and a source of substantial tax revenue. So Far the government has increased the taxes on alcohol and set a minimum price per unit below which it can't be sold.

There’s a big conference being held in Dublin this week for the spiritsEUROPE Congress and they’ve plenty to consider. Chris Swonger, the President & CEO of the Distilled Spirits Council of the US and for the European perspective, Ulrich Adam, Director General of Spirits Europe both joined Joe Lynam on the show.