An estimated 40,000 American tourists are set to land in Ireland this weekend just to see a game of football their kind of football.  Notre Dame University takes on the US Navy in a spectacular match to be beamed all around the world.  It’s a jamboree of sport but also promotion and expect a few business deals will be haggled between quarters. 

Speaking to Joe this morning was Padraic O’Kane, Co-Founder and Director of the Aer Lingus College Football Classic.