Tourism is a very important part of the Irish economy and a huge employer in rural Ireland. The government is pumping €4.7bn into the sector over the coming years to especially boost tourism outside the capital and the usual hotspots such as Killarney and the Cliffs of Moher. It comes as tourism numbers are declining. They were down 2.8% last year compared to 2024 amid the rising cost of holidaying here and geopolitical tensions.

All to discuss with Alice Mansergh the Chief Executive of Tourism Ireland.