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Ireland hopes to cash in on €3.4bn tourism drive at world's largest travel fair

It's true that some talk has turned to Christmas - but the tourism industry already has its sight...
Newstalk
Newstalk

13.05 2 Nov 2015


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Ireland hopes to cash in on €3...

Ireland hopes to cash in on €3.4bn tourism drive at world's largest travel fair

Newstalk
Newstalk

13.05 2 Nov 2015


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It's true that some talk has turned to Christmas - but the tourism industry already has its sights firmly set on 2016.

A major tourism push for next year has kicked off, as almost 90 tourism businesses join Tourism Ireland from across the island of Ireland at World Travel Market (WTM) in London.

Over the next four days, Irish companies will engage in thousands of meetings with British and international tour operators to negotiate and exchange contracts for 2016.

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Organisers estimate that more than €3.4bn worth of business was done at the WTM last year.

With about 180 countries and regions all vying for business,Tourism Ireland says it aims to stand out from the crowd and capture the attention of the global media and travel professionals.

The organisation will highlight Ireland's unique offerings for potential visitors around the world.

Ireland's Ancient East, the country's newest tourism experience, will be unveiled to the influential audience, with actors in character bringing the experience to life.

Niall Gibbons, CEO of Tourism Ireland, said: "The large representation of Irish tourism companies at World Travel Market once again this year is extremely welcome - and essential in the highly competitive global marketplace".

"I am really pleased to report that we have seen growth in visitor numbers from all of our markets around the world this year".

The latest Central Statistics Office (CSO) figures indicate Ireland is heading for a record year for Irish tourism in 2015 - with almost 6.65 million people arriving during the January to September period.


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