New regulations around the sale of alcohol have come into force.
This will see the removal of multi-buy deals - such as buy four and get a fifth free - and allowing the use of loyalty points to buy alcohol.
They are just some of a suite of measures which have already been introduced.
Since last November, supermarkets have had to separate areas where alcohol was sold with a physical barrier.
It is aiming to reduce alcohol consumption, delay when young people start drinking alcohol and to reduce the harms caused by the misuse of alcohol.
A number of other sections of the Public Health (Alcohol) Act 2018 have also been in place since November of 2019.
This included prohibiting advertising alcohol in certain places such as in or at a school, playground, park, train or bus station.
And prohibiting the manufacture or import of children's clothes which promoted alcohol consumption or are branded with an alcohol product name.
Sheena Horgan, CEO of Drinkaware, told The Hard Shoulder every step is one in the right direction.
"These two steps aren't a silver bullet and they're not standalone".
She said minimum unit pricing is "there in the list", but has not been enacted.
"It's only, I suppose, if you have several of these - you've a collection of steps and measures - that will really shift the dial that we want".
"Each measure will get us closer to where we want to be, and the more measures we have then the closer we will get to where we want to be".
She added that it is "a complex situation that we have" as we have "a complex and difficult relationship with regards to alcohol".
"There's lots of ideas out there and there's lots of information and education and awareness building that can certainly make a difference.
"And we know a third of the population have already made positive changes to their drinking habits, as well as cutting down or cutting out.
"So there's certainly some progress being made.
"I don't see a huge amount of merit in just saying 'We have a massive issue and there's nothing we can do about it'".
