While the idea isn't all too original, with a campaign for breast cancer doing something very similar in October, this new viral campaign has been getting a lot of attention online. In light of the hidden-camera harassment video that became a global talking point in recent weeks, it's safe to say that this trend shows no sign of slowing down any time soon.

This time round, rather than a damning indictment of the predatory antics of New York's men, this one has its tongue more firmly in cheek, raising awareness for prostate cancer as part of Movember. 

You can check out the video below - pun intended:

(H/T: Entertainment.ie)