A shop in the US state of Florida has removed a display of Coca-Cola that was shaped like the World Trade Centre.
The Walmart store had stacked boxes of Coke cans under a banner which read "We Will Never Forget", referring to the terror attacks of September 11th 2001.
There were boxes in red, white and blue - presumably the colours of the US flag - surrounding two stacks of black boxes.
These resembled the two towers in New York that fell 15 years ago.
Florida c'mon man pic.twitter.com/HU4y2rxgFG
— Shawn (@online_shawn) September 6, 2016
The Orlando Weekly quoted a Walmart spokesperson who said the display, which was located inside a Panama City outlet, was being taken down.
The Coca-Cola bottler for the region told the Associated Press the display was meant to honour local firefighters.
"We sincerely apologise that anyone was offended or misunderstood its intent, and we have replaced the display," it said.
But this is not the only 9/11-themed advert that some people took offence to.
A mattress supplier based in Texas posted a sale advert on their Facebook page for a 'Twin Tower sale'.
But the video was removed shortly afterwards, and an apology issued by the firm.
"The video was posted on Facebook without my knowledge or approval," Miracle Mattress owner Mike Bonanno said in a statement.
"I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11".