They say obesity begins in childhood so this thought provoking advert called Rewind The Future is an eye opener for all parents.

We are all guilty of giving our children treats now and again and we're constantly told its fine as long as it's in moderation.

But this hard-hitting ad shows what can happen when it isn't moderated and how a childhood of bad eating can lead to a lifetime of bad eating.

As the video states, 'your child's future doesn't have to look like this'.