From opinion polls to focus groups, the influence of marketing on modern politics is splashed on the front pages of newspapers and scattered throughout press releases for all to see.This week on the Sunday Show a panel discussed the use of these tactics and their application in wider political campaigns.

Eamon Ryan, leader of the Green Party, John Fahy, Professor of Marketing at U.L. and Frank Flannery, Fine Gael director of organisation and strategy, joined Shane Coleman and Mary McEvoy on the panel.

The discussion ranged from the role of polls and focus groups in the modern political landscape, to the question of politicians being in touch with those that elect them.

You can listen to the whole conversation below: