A new project aimed at encouraging the use of the Irish in Dublin city is calling for an Irish language quarter in the capital.
BÁC le Gaeilge is seeking to develop an Irish-speaking area around Harcourt Street.
Dublin City Council has partnered with Conradh na Gaeilge to promote the use of the Irish language so that it is visible, heard and used.
Statistics suggest 16,000 people in Dublin speak Irish on a daily basis.
Micháel Ó Núalláin is director of BÁC le Gaeilge, and told The Pat Kenny Show this is about making it more accessible.
"We look to do that by organising, raising awareness of local events through Irish, also by reaching out to the community and businesses to grow with Irish in day-to-day life.
"We're looking to promote the Irish language in supporting issues around Dublin - so looking to normalise Irish as much as possible for those 16,000 daily Irish speakers.
"The best way to look at it is to normalise it - so to encourage, first of all, businesses to use Irish.
"Whether that be with their signage, with their websites, their advertising, if its menus in cafes and restaurants.
"What we're looking to do at BÁC le Gaeilge here, we're looking to develop an Irish language network among those businesses".
He says this would also tie in with targets around the language.
"By 2030 the Government hopes to have 250,000 Irish speakers, and by 2030 they also they look to have one-in-five civil servants with proficiency in Irish.
"We're looking to make Irish more immersive in those lives.
"We'll hopefully tailor the day-to-day usage around Irish to make it more accessible to the average English speaker, or any other language speaker really."
A survey of Irish language usage and attitudes from February found that 61% of respondents said they wanted to use more Irish, 69% of people wanted to see more Irish and 66% wanted to hear more Irish.
"So that's the attitude towards Irish and how that's kind of changed, and BÁC le Gaeilge and Conradh na Gaeilge are just facilitating that change", he adds.