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TG4 reveals "extremely disappointing" viewership figures

The publicly-funded Irish language channel TG4 has said it is 'extremely disappointed' in a drop ...
Jack Quann
Jack Quann

19.09 4 Sep 2019


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TG4 reveals "extremely di...

TG4 reveals "extremely disappointing" viewership figures

Jack Quann
Jack Quann

19.09 4 Sep 2019


Share this article


The publicly-funded Irish language channel TG4 has said it is 'extremely disappointed' in a drop in viewing figures.

Its annual report showed it had a 2.6% increase in funding last year, to €33.79m.

This included a one-off supplementary funding amount of €985,000 for Bliain na Gaeilge programming, content and events.

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But the channel's average all-day share with the national television audience fell by 5.9% to just 1.76%.

While its weekly reach dropped by 9% to 30%.

The company said this was "extremely disappointing" and reflects "the highly competitive environment" in which it operates.

TG4 TG4 presenters Irial Ó Ceallaigh, Caitlín Nic Aoidh and Sláine Ní Chathalláin | Image: TG4

It also suggested that continued fragmentation of how people watch video - combined with unprecedented competition from international media companies - are having a major impact.

"While TG4 continues to hold a strong position with its core Irish language audience, reach with the wider national television audience is under pressure", it said.

The drop in figures also followed on from the launch of a new five-year strategy in 2018 to renew its "vibrancy, impact and reach".

Meanwhile, the channel has said an average increase in current funding of 5.07% per year is required.

TG4 had intended investing €29.2m on programming/content last year - but said its actual investment was only €28.31m.

It also warned that this level of content spend "will not be possible in 2019", as current funding is €34.2m - 1.6% less than 2018.


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Bliain Na Gaeilge Funding Irish Language Channel Irish TV Audience Programming Publicly-funded TG4 Television Audience Viewership Figures

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