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Tesco, Aldi and Lidl to drop own-brand bread prices in latest change

It follows a meeting of the Retail Forum earlier, which included retailers and representative bodies
Jack Quann
Jack Quann

19.18 10 May 2023


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Tesco, Aldi and Lidl to drop o...

Tesco, Aldi and Lidl to drop own-brand bread prices in latest change

Jack Quann
Jack Quann

19.18 10 May 2023


Share this article


More price reductions are on the way for consumers.

Tesco Ireland, Aldi and Lidl are all dropping the price of their own-brand bread.

The three retailers are to reduce the price of their breads by 10 cent from Thursday.

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Tesco said its own-brand 800g white sliced pan will now be priced at 89c, and reductions will apply to all other Tesco own-brand sliced pans.

Aldi said its prices will drop to 89c for white bread, 99c for brown bread and €1.09 for white Mega-Toast.

Its White/Wholemeal Half pan will also be reduced from 89c to 85c.

Lidl said their Medium Sliced White Pan will be reduced to 89c, its Toaster Sliced White Pan will reduce to €1.09 and its Medium Sliced Brown Pan will drop to 99c.

'Extremely conscious'

The move follows similar reductions on own-brand butter and milk announced in recent weeks.

Natasha Adams, CEO of Tesco Ireland, said: "We are extremely conscious of the cost of living challenge being experienced by our customers, which is why we are moving to reduce the cost of another daily staple.

"Following our reduction in butter and retail milk prices in recent days, we are investing in bread retail prices to help customers with their household costs," she added.

Niall O’Connor, Group Managing Director at Aldi Ireland, said: "Our commitment to Irish shoppers is to always have a discount versus the more expensive full price supermarkets on a basket of goods or the weekly shop.

"That will not change. We monitor prices and market factors on a daily basis, and our real-time focus means we can respond quickly," he added.

A man in a supermarket. Image: sondem / Alamy Stock Photo A man in a supermarket. Image: sondem / Alamy Stock Photo

It follows a meeting of the Retail Forum earlier, which included retailers and representative bodies.

Minister of State Neale Richmond said he "received assurances from retailers that, where reductions in input costs filter through to products, consumers will benefit from this."

He described it as "an open and frank conversation" which discussed the factors driving inflation for grocery goods. which is higher than the general rate of inflation.

Main image: Sliced white bread on a wooden background in March 2011. Picture by: Erkki Makkonen / Alamy Stock Photo

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Aldi Lidl Natasha Adams Neale Richmond Niall O'Connor Own-brand Bread Price Reductions Reductions Retail Forum Tesco

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