Dating apps will offer people bonuses for getting vaccinated under a new partnership with the HSE.
The HSE ‘For Us All’ campaign is partnering with Match Group – which owns apps like Tinder, Match, OK Cupid, Hinge and Plenty of Fish.
The brands will run a range of new features for Irish users who want to show their support for the vaccine – including vaccine badges for profile pics, free ‘Super Likes’ and other ‘boost-type features.’
HSE chief Paul Reid said: “The vaccination programme is a really important tool in our battle against COVID-19 and we’ve seen incredible support for the programme among the Irish people since we started.”
“Thanks to Match Group, people using their apps can be sure they’re getting information on COVID-19 vaccines from a trusted source as well as showing their support for COVID-19 vaccines on their dating profiles.
“It’s a great way to bring our campaign messages to a wide audience in Ireland.”
Match has already signed similar partnerships with health services the UK and the US.
The partnership is being provided at no cost to the HSE.