It seemed like the, um, perfect love story. Tacked to the toilet wall at the Web Summit, a heartfelt plea to a long-lost flame...
When looking for your kid's unknown father from last year's #websummit , low tech note on toilet wall is best pic.twitter.com/7jF2mjQpik
— Colin Quinn (@realcolinquinn) November 5, 2014
However, when people followed the link at the end of the post, they were directed to the website of Spotted – an app designed to help people find their missed connections – and the company's marketing approach quickly came under fire from users on Twitter.
“@realcolinquinn: When looking for your kid's unknown father from last year's #websummit...pic.twitter.com/yvQZ9xx7Pa” < — janeruffino (@janeruffino) November 5, 2014
@janeruffino Bleurgh.
— Conor Wilson (@ConorWilson) November 5, 2014
@janeruffino Wow. What the hell. That doesn’t make me respect the company more at all. @realcolinquinn
— Zach Pie Inglis (@zachinglis) November 5, 2014
@stef @janeruffino @realcolinquinn No idea, can't find any links to it. The about section is pretty creepy too: http://t.co/gLU6E3C9Tu
— N D Kane (@nd_kane) November 5, 2014
@janeruffino @realcolinquinn Wow. Viral marketing is annoying twaddle at the best of times, but that... that's a new low. Sub-rock bottom.
— Mark Dennehy (@MarkDennehy) November 5, 2014
Ouch.
@janeruffino @Bubblenoma @realcolinquinn Horrid. No doubt the question of morality flickered across that person's vision, but was dismissed.
— The Gert Locker (@GertHere) November 5, 2014
@GertHere @janeruffino @realcolinquinn Yet again i can't see who this is appealing to. Surprise baby < someone fancying you from afar
— Kadvent Calendar (@Bubblenoma) November 5, 2014