A Westmeath-based firm has signed a deal with Tesco, which will see its products distributed across UK stores.
Mr Crumb has secured a contract to produce a new range of flavoured butter logs, which will be stocked in 668 Tesco stores.
The range includes both savoury and sweet flavours.
Bernard Coyle, managing director of Mr Crumb, said: "The development of these products has been six months in the making and all of the products have received overwhelmingly positive feedback in customer taste panels".
"We look forward to working with the Tesco team to bring more exciting flavours to the range including limited editions and seasonal varieties", he added.
Commercial director at Tesco Ireland, Sheila Gallagher, added: "Tesco is a major supporter of the Irish food industry and we're proud to support producers like Mr Crumb to grow their business with Tesco at home in Ireland and in our overseas markets".
This announcement follows news earlier this year that Ballymaloe Country Relish is to go on the shelves in more than 900 Tesco UK stores.
Mr Crumb has been working with Tesco Ireland for 15 years - specialising in small batch, hand finished products and producing stuffing, breadcrumb, butter and frozen snacks.
