It's probably just as well that this advert for a Gameboy briefcase came out before social media existed, because the poor child model would probably have been cyberbullied into oblivion for sporting the natty console case. But still, it's a stark reminder of how much more effort you would have had to go through to play Candy Crush on the bus in the morning. 

Vintage Nintendo ad, 1991. pic.twitter.com/gYj2P8HWWl

— ClassicPics (@History_Pics) November 7, 2014

(H/T: Usvth3m)