Retailer Lidl Ireland says it is to offer free period products in its stores nationwide to women and girls affected by period poverty.
This is being done in partnership with Homeless Period Ireland and The Simon Communities.
It means people will be able to claim a dedicated coupon for a free box of sanitary pads or tampons per customer each month through the Lidl Plus app.
Starting April 19th, Lidl says those looking to get urgent access to period products can download the app and sign up.
They will receive a free monthly coupon starting on May 3rd, and then ongoing on a monthly basis.
The company is also committing to quarterly donations of period products to The Simon Communities, to ensure people experiencing homelessness who may not have access to a smartphone can access these products.
It is also working with the Ladies Gaelic Football Association (LFFA) to provide free female hygiene products in its clubs across the country.
Period poverty is described as the lack of access to sanitary products, menstrual hygiene education, toilets, hand washing facilities and/or waste management.
A Plan International study found that almost 50% of girls in Ireland found it difficult to pay for sanitary products.
While six out of 10 young women said that they felt shame and embarrassment about their period.
The charity surveyed 1,100 girls in Ireland aged 12-19 years old on period stigma and affordability.
In November, Scotland became the first country in the world to commit to offering free period products to those who need them, with New Zealand following suit.
Meanwhile a bill could see period products free in schools here.
The Labour Party introduced the bill to the Seanad in January that would make period products freely available in schools, education institutions and public service buildings.
The Period Products (Free Provisions) Bill is based on the Scottish model.