Irish hotel group Jurys Inn has announced a new way to breakfast in bed.
It is introducing scented, lickable pillows with guests' favoruite flavours.
The food-fragranced pillows have been introduced to get people dreaming about the most important meal of the day: breakfast.
They will be available in every bedroom across the 36 Jurys Inn hotels from April 1st.
The new range will include flavours such as fresh strawberries, a full Irish fry, freshly baked bread and freshly ground coffee.
The pillows are also lickable and will allow guests to enjoy a taste of breakfast before heading to the buffet.
Jurys Inn hotels are situated in cities across Ireland, the UK and the Czech Republic.