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Ireland misses out on new Netflix 'Basic' option

The new Netflix option will see a pre-roll advert before a broadcast, and another break in the middle
Jack Quann
Jack Quann

10.11 14 Oct 2022


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Ireland misses out on new Netf...

Ireland misses out on new Netflix 'Basic' option

Jack Quann
Jack Quann

10.11 14 Oct 2022


Share this article


Streaming giant Netflix has confirmed its new, cheaper option will not be launching in Ireland next month.

The 'Basic with Ads' package will be rolled out in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US in November.

The new plan will see an average of four to five minutes of adverts per hour.

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'Basic with Ads' launch countries for November 'Basic with Ads' launch countries for November. Picture by: Netflix

This will include a pre-roll advert before a broadcast, and another ad break in the middle of it.

Ads will be 15 or 30 seconds in length.

There will also be "a limited number of movies and TV shows" that will not be available on the lower-priced platform due to licensing restrictions, the company said.

There is also no ability to download titles in 'Basic'.

Current plans and members will not be impacted by the changes unless they move to 'Basic with Ads', Netflix said.

'Basic with Ads' pricing across different markets 'Basic with Ads' pricing across different markets. Picture by: Netflix

There is no timeline for a rollout to the Irish market.

However, a Netflix spokesperson said: "As we learn from and improve Basic with Ads, we'll look to launch in more countries over time."

Earlier this year, the company announced it was raising rates for all of its streaming plans.

The Standard plan (with two HD streams) went up by €2 to €14.99 a month.

Its Premium service (four streams in up to 4K HD) increased by €3, to €20.99 per month.

Netflix had approximately 220.67 million paid subscribers worldwide as of the second quarter of this year.

This marked a drop of nearly one million when compared with the previous quarter.

Main image: A television set with Netflix screen on it. Image: jvphoto / Alamy Stock Photo

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