Kids from all over Ireland have been making the pilgrimage to the brand-new Lego store which has just opened its doors on Grafton Street.
Queues began forming in the early hours of the morning with children and parents desperate to get a glimpse of Ireland’s new Lego land.
The shop features Lego versions of some of Ireland most iconic cultural staples, including Dublin’s Lansdowne Road Aviva Stadium and Poolbeg Stacks.
Jacob Sutton (11) and his Dad Mike from Wexford town who have been waiting since 8pm last night outside the Lego store on Grafton Street in Dublin. They’ll be the first inside the store at 9am this morning
— Aoife Kearns (@kearns_aoife) August 18, 2022
11-year-old Jacob Sutton from Wexford began queueing outside the store at 8am last night and was first in this morning.
He told Newstalk he is ‘super excited’ to get inside and build his own custom figure.
“Oh, I am very tired,” he said.
“I heard you can make your own custom Lego figures which I really want to do. It is just such an amazing idea.
“My dad used to help me to build stuff but nowadays, I can build it all on my own. Oh, I’m very excited.”
The Dublin LEGO shop is officially OPEN pic.twitter.com/g43PahdPBq
— Tom Douglas (@TomDouglas95) August 18, 2022
The store claims to provide 'retailainment' - a blend of physical and digital entertainment in a retail environment.
The store was officially opened by unveiled Finn Ryan who range the bell to celebrate being cancer-free on the Late Late Toy Show last year.
Long queues are expected today and Lego management said a wristband system will be in place.
Reporting from Tom Douglas and Aoife Kearns