Thanks to the miracle of satellite television, hurling has been given huge exposure to the wider world.
Audiences globally have been astounded by the skill of the players and passion of the fans, with this year's hurling championship a superb advertisement for the sport.
Emmy award winning tv show "60 minutes" has now picked up the sport and are set to feature it on their show this month.
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You can watch the trailer featuring President Michael D. Higgins here: