Sharing your friend’s sex doll would usually be ill-advised but one enterprising man in the UK did just that to good effect.

Angus Dean’s eBay advert for a second-hand Volkswagen Golf has gone viral after he ‘employed’ his friend’s sex doll to help sell it.

Dean wanted to grab the attention of Britain’s car buyers to shift the 1990 VW, so he and his friend (who did not wish to be named) used the life-like doll to model for a photoshoot with the old car.

The advert photos show a ‘poseable mannequin’ called Sandy standing in a number of positions inside and next to the German hatchback.

Sandy can also been seen in the ad photos pointing out areas of rust on the Volkswagen and posed in the driver’s seat.

47-year-old Dean, an estate manager from Sussex, UK, said: "I thought it was a great idea and I’ve had people ringing up about it.

"We did the same with a ride-on mower and it sold straight away.

"The car needs a bit of work to get it back on the road but it is a future classic. Hopefully the doll helps sell it."

Sandy’s owner uses the doll purely for professional purposes because they come "without the fuss" of a real model.

He said: "I have asked models if they would pose for eBay adverts before and most aren’t interested in it.

"Poseable mannequins are ready and do what you need them to do. You don’t get the fuss you might get with models.

"You don’t need to feed them or pick them up from the train station and you don’t need to pay them any royalties.

"There are an enormous number of cars for sale and the mannequins are a way to grab your attention."

The advert, listed as ‘Classic VW Golf 1.8, MK2′, was uploaded to eBay again after the previous buyer didn’t come forward to pay.